Agenda


Monday, April 8, 2019
12:00 PM - 4:30 PM

Conference Registration (12:00 - 4:30) & Golf Tournament (9:00 Shotgun Start)

Executive Attendee & Sponsor Badge Pick-up is from 12:00 - 4:30. An optional golf tournament will start at 9:00 on the Ocean Course with a shotgun start.

4:30 PM - 4:45 PM

Welcome to Inkjet Summit

Welcome & Introduction from Mark Subers, Vice President, NAPCO Media

4:45 PM - 5:30 PM

Keynote Address: Inkjet - Making the Right Bets

Speaker:  Conference Chair Marco Boer, Vice President, IT Strategies

Description: Are you looking to gain efficiencies with inkjet, or enter new markets? Can you do both? How are those print providers who are thriving leveraging inkjet technology to drive their growth? What are the potential consequences and benefits to delaying inkjet investment?

5:30 PM - 6:05 PM

Interview: Anatomy of the Production Inkjet Adoption Process - Key Challenges and Benefits

Speakers: Nathan Safran, VP of Research, NAPCO Media, and Marco Boer, Conference Chair

Description: Leveraging the power of NAPCO publication's database, this session will discuss experiences from over 350 current and prospective inkjet press users in North America.   What are the roadblocks, what are those that adopted printing, what do they love, what are they missing that would make their inkjet lives better?

6:15 PM - 7:15 PM

Keynote End User Panel: Key Considerations & Critical Business Drivers for Print Service Providers

Moderator:  Barb A. Pellow, Manager, Pellow & Partners

Panelists:

  • Canon Solutions America Customer to be announced
  • HP Customer to be announced
  • Ricoh Customer to be announced
  • Xerox Customer to be announced

Description: As the output quality of production inkjet devices continues to improve, print service providers (PSPs) weighing their next printing device investment need to take a good, hard look at their business and their current and potential customers' applications requirements. In this panel discussion, your peers will share:

  • Why inkjet was the "right bet" for their business
  • Critical business drivers
  • Key considerations in making the investment decision
  • Why it is a "safe" bet in our industry
7:15 PM - 9:30 PM

Inkjet Summit Welcome Reception & Dinner

Description:  Reception and networking dinner for all attendees designed to foster interaction among executives and build relationships with potential clients and customers.

Tuesday, April 9, 2019
7:00 AM - 8:00 AM

Networking Breakfast

8:00 AM - 8:40 AM

General Session Panel: Data Everywhere....How Do I Get in the Game?

Moderator:  Elizabeth Gooding, President, Insight Forums & Co-Founder, InkjetInsight.com

Description:  The data that companies have on customers and how they choose to use it can be a critical differentiating factor. Today's consumers have come to expect personalized, relevant, and timely sales offers, so this is what they respond to. In parallel, marketers can experience an increase in communication response rates if they successfully match their offerings to a specific need. Relevant and variable text and images have the proven ability to deliver superior results. Getting in the production inkjet game depends on the ability to deliver complex data integration, timely processing, and smaller production batches. In this moderated panel discussion, you will hear from agency and marketing executives about:

  • Critical data required for delivering effective results
  • How they are leveraging data in communications initiatives
  • Key business challenges they face
  • Key infrastructure requirements
  • Expectations of service providers
8:50 AM - 9:25 AM

Industry Best Business Practices: Market Segment Breakout Sessions

Industry experts will provide in-depth information on the implementation of business practices to successfully deploy inkjet technology across Direct Mail/Marketing, General Commercial, Publishing, In-Plant, and Transaction print. The segment breakout sessions will leverage the thought leadership and experience of the consultants who are recognized for their expertise and deep vertical knowledge, along with the expertise of experienced users.

Publications - Books, Catalogs, and Magazines

Speakers:  Marco Boer, Vice President, IT Strategies

Description:  Trends in book, magazine, and catalog printing. Zero inventory: benefits and challenges. Impending impact of cut-sheet inkjet production printers.

Direct Mail: Consumer and Enterprise Perspectives

Speaker: Barb A. Pellow, Manager, Pellow & Partners

Description: Direct mail is a critical part of the marketing mix. In this session Barb Pellow will share her latest research and real life cases she has learned about. She will discuss the consumer value in direct mail as well as enterprise approaches to utilizing direct mail to effectively reach target audiences.

Transaction Print:  Deciding to Buy and Preparing to Grow

Speakers:  Pat McGrew, Director, Keypoint Intelligence/InfoTrends & Elizabeth Gooding, President, Insight Forums & Co-Founder, InkjetInsight.com

Description:  Addressing a balance of questions posed by attendees who are considering inkjet for the first time and those looking to optimize their environment and take on new business. Will discuss some of the latest technology trends in hardware and software as well as business trends in the traditional transaction printing and transitional segments.

In-Plant Perspectives & Evolution

Speaker: Bob Neubauer, Editor, In-Plant Graphics

Description: An overview of trends in the in-plant market and how in-plants are making the case for adding inkjet. In-plants will share their rationale for considering inkjet and their expectations.

General Commercial Print: The Migration From Digital Toner and Offset to Inkjet

Speaker: Mark Michelson, Editor-in-Chief, Printing Impressions

Description: A growing list of cut-sheet inkjet press options. Technology breakthroughs that enable more paper options and better quality. Higher press uptimes vs. digital toner-based devices. Less operator skill requirements vs. offset. These, and more, are driving the migration to inkjet printing.

9:40 AM - 10:30 AM

Industry Insight: Selling Inkjet….It’s Not a Game of Risk and Chance

Speakers:  Barb A. Pellow, Manager, Pellow & Partners and Nathan Safran, VP of Research, NAPCO Media

Description:  Inkjet frequently involves a complex application sale. Selling to C-Level and Marketing Executives is a whole new ball game. You have to be pithy, respectful of their time, and you have to come up with ways to differentiate yourself from the competition in order to chop through the clutter and deserve the right to ask for something.  In this panel discussion session, you will hear the latest NAPCO Research on what marketers and c-level executives expect as well as get insight from a marketing executive print service provider to understand how the relationship can be culminated. Key topics include:

  • Strategies to get the appointment
  • Level of preparation for making an effective call
  • The distinct value proposition that worked
  • Expectations after the sale that justify future business
  • How to transition from sales person to trusted advisor
10:45 AM - 12:10 PM

Case Study Presentations

Case Study Presentations

Description: 25 minute case study sessions. Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

12:15 PM - 1:15 PM

Networking Lunch

1:30 PM - 2:55 PM

Case Study Presentations

Case Study Presentations

Description: 25 minute case study sessions. Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

3:15 PM - 6:35 PM

Meeting Zone for One-to-One Appointments

7:00 PM - 9:30 PM

Networking Reception, Dinner, & Casino Night

Description:  A cocktail networking reception, dinner, and our yearly Casino Night designed to allow for informal meetings over cocktails and some fun games to build relationships with other executive attendees, potential clients and customers.

Wednesday, April 10, 2019
7:00 AM - 8:00 AM

Networking Breakfast

8:00 AM - 8:40 AM

General Session: It’s Not Finished Til It’s Finished

Speaker:  Marco Boer, Vice-President, IT Strategies, Inc.

Description: Deep and careful consideration of appropriate finishing for the inkjet roll fed press should be equally important to press deliberations, because most legacy post press is not particularly well-suited to the short-run, quick-changeover, low-waste requirements for profitable production. In this panel discussion, you will hear from peers about:

  • Requirements for new finishing devices
  • What are the upsides and downsides to investing/not investing?
  • What was the most important lesson learned?
8:55 AM - 10:20 AM

Case Study Presentations

Case Study Presentations

Description: 25 minute case study sessions. Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

10:35 AM - 11:05 AM

General Session User Panel: The Business Justification Process for Inkjet

Moderator:  Mark Michelson, Editor-in-Chief, Printing Impressions

Panelists:  To be announced

Description:  Production inkjet may not be new anymore, but it is still the talk of the industry. In the commercial printing world, interest - especially for available cut-sheet models - is on the rise.  This session will reveal the decision-making processes that three very different types of printing operations went through to justify their inkjet purchase decisions. They will answer key questions including:

  • Why did these organizations decide to take a chance with this technology?
  • What was their deployment experience?
  • What investments were required beyond the press (software, staffing, finishing)?
  • How did it impact their businesses?
  • Did is open up new product applications?
11:15 AM - 12:10 PM

Case Study Presentations

Case Study Presentations

Description: 25 minute case study sessions. Solution providers and their end user customers discuss challenges faced, strategy, implementation, outcome, and the future.

12:15 PM - 1:15 PM

Networking Lunch

1:20 PM - 2:10 PM

Industry Best Practices: Market Segment Inkjet User Panels

Books Printing & Publishing: Current Inkjet User Panel

Moderator: Marco Boer, Vice President, IT Strategies

Panelists: To be announced

Description: Hear from current publishing market inkjet users as they discuss their challenges and success in choosing and implementing their systems. Other topics covered will include: marketing/positioning; cost savings; and new business opportunities.

 

Direct Mail and Direct Marketing: Current Inkjet User Panel

Moderator: Barb A. Pellow, Manager, Pellow & Partners

Panelists: To be announced

Description: Learn how inkjet solutions in Direct Mail/Marketing have been implemented from successful campaigns. Users will discuss their strategies, as well as the benefits and challenges they have faced.

 

Transactional Communications:  Current Inkjet User Panel

Moderator: Pat McGrew, Director, Keypoint Intelligence/InfoTrends

Panelists: To be announced

Description: Learn how inkjet solutions in transaction print environments have been implemented and what benefits have been realized. Users will discuss their strategies, as well as the successes and challenges they have faced.

 

In-Plant Printing: Current Inkjet User Panel

Moderator: Bob Neubauer, Editor, In-Plant Graphics

Panelists: To be announced

Description: Learn how in-plant printers have justified inkjet systems and what benefits they are getting. We'll explore the decision making process, ROI vs. previous digital presses, and what they would do differently next time. They will discuss practical considerations like paper, applications, marketing and more.

 

General Commercial Printing: Panel of Inkjet Non-Adopters

Moderator: Mark Michelson, Editor-in-Chief, Printing Impressions

Panelists: To be announced

Description: Learn how these commercial printers are currently analyzing and making a business case to acquire production inkjet printing capabilities. Better understand their decision-making processes and how they think it would impact their workflows.

2:30 PM - 3:00 PM

General Session Panel: Stepping Up to the Workflow Challenge

Speaker: Elizabeth Gooding, President, Insight Forums & Co-Founder, InkjetInsight.com

Description:  Production inkjet technology adoption has provided printers numerous benefits, including fast turnaround times for personalized, on-demand output; lower equipment operating costs compared to digital toner-based printing; new product applications; and greater flexibility than traditional equipment. One of the biggest challenges has been "getting the workflow right".  You will hear from a commercial printer, direct mailer, transaction printer and book manufacturer about:

  • Key workflow considerations
  • The tools they use
  • The essential software investments
  • The biggest workflow challenge in implementing inkjet
3:00 PM - 3:15 PM

General Session: Conference Wrap-Up

Speaker:  Conference Chair, Marco Boer, Vice President, IT Strategies

Description:  You have heard from suppliers, users, peers and industry experts. You have been provided with insight and information to assist you in your decision making and growing your business. This closing brief session will summarize the lessons learned and highlights of the Inkjet Summit 2017.

3:30 PM - 6:25 PM

Meeting Zone for One-to-One Appointments

7:00 PM - 7:30 PM

Cocktail Reception

7:30 PM - 9:30 PM

Awards Dinner Celebration & Entertainment

Description:  Closing night dinner followed by the Inkjet Summit Awards reception and some amazing entertainment.